Don't trade candidate experience for recruitment efficiency

Holding your interviews by video may appear to improve the efficiency of the recruitment process, but in fact most candidates prefer more face to face contact.

The majority of candidates would rather have an in person or telephone interview to a video interview, according to research from ManpowerGroup Solutions.

Video interviews may be more efficient and time savvy but employers must be careful to not make the candidate feel uncomfortable. Research has revealed that job applicants interviewed through video conferencing come across as less likable, while those doing the hiring are viewed as less competent.

In the last 12 – 18 months video interviewing has become more common but realistically it should only be used when absolutely necessary and other options are not available, it should not be the means to an end.

Video recruiting can be useful at the beginning of the recruitment process when screening candidates but as the recruitment process progresses you should not underestimate the value of sitting with a person face to face and having a conversation with them.

In some respects, by trying to speed up the hiring process you may actually be reducing the quality of the candidates.

The research carried out by the ManpowerGroup also reveals how much the recruiter’s personality in an in-person interview influences the outcome of the hiring process.

Candidates that cannot relate to an interviewer may look elsewhere or accept an offer from a competing organisation.

A recruiter’s personality should portray the company brand, culture and values. They are the first impression a candidate gets of a company or organisation and this initial contact is absolutely crucial for a candidate to form their own opinion about whether or not they would like to work there.

Employers should utilise recruitment technology that suits their intended talent pool, tailoring their hiring approach to candidate profiles.

It is important not to view the interviewing process as a transaction. At the end of the day you are hiring a person whom you wish to embody your brand, so you must try and engage them and make them feel connected – not part of a transaction.

If your hiring someone to fill a position that may involve interacting remotely with clients or team members a video interview may give you some insight into how well a candidate may perform when they are needed to conduct a video conference.

The Benefits of Implementing a Performance Management Strategy

A performance management strategy is important for the improvement of the overall structural performance of a company by managing the performance of both teams and individuals to ensure the achievement of organizational ambitions and goals.

A successful performance management strategy can play a vital role in managing the performance in an organisation by:

• Making sure that the employees understand the importance of their contributions to the company’s goal.
• Ensuring that each employee understands their role within the organisation and what is expected from them.
• Identifies if employees have the specific skills needed to fulfil the expectations of their job.
• Facilitating effective communication throughout the organisation.
• Encouraging a pleasant and harmonious relationship between managers and employees.

Performance management strategies can have a positive influence on employee engagement and job satisfaction by

• Providing honest and open job feedback to employees
• Establishing a connection between performance and compensation.
• Providing learning and developmental opportunities when they are needed.
• Establishing clear performance objectives.
• Providing opportunities for career growth.

Establishing defined goals and regularly assessing individual performances can help you to establish any major skill gaps, therefore helping you understand where extra training may be needed. A performance management strategy can help you evaluate the willingness of an employee to take on higher responsibilities and provide feedback to employees on their current competencies and where they might need to improve.

A common misunderstanding among managers is that behaviour and activities are the same as results. An employee may give the impression of being very busy but may not be actually contributing at all towards company goals. They may not, for example, be fulfilling their job using the latest or most time efficient procedures.

A performance management strategy helps to identify organisational goals and the measures that need to be taken to achieve those goals. It also helps to gage the effectiveness or efficiency and means of attaining these goals.

The results from the information collected from a personal management system have a wide variety of uses. They can help with setting standards for comparison with best practices in other organisations. They can provide you with a consistent basis for comparison during internal changes or restructures. It can also help you to establish results during improvement efforts such as employee training or management development. They help to encourage fair and equal treatment to employees based on their performances.