Friday, 16 November 2012
To Attract and Retain Gen Y Workers
It is projected that by 2020, workers born between 1980-1995 will make up approx, 40% of the workforce.
So, do you have a retention strategy for your young, Gen Y staff?
Don’t make the mistake of thinking that you can simply pay them more, and they will stay.
Organizations should consider shifting their mindset from permanent work to projects to give them the edge in attracting and retaining Gen Y workers. Money is rarely enough to keep employees on board and engaged.
To keep your young workers, companies should start thinking about lifestyle rather than salary, and offering these young Gen Y workers a job that makes them feel like they're making a difference in the world. Gen Y employees need to feel they are learning, and they especially appreciate being coached. That means employers and managers need to be competent in coaching techniques. Gen Y people welcome new challenges and a manageable degree of risk. If they are given an opportunity to take on a new challenge they see this as a vote of confidence in their abilities.Most importantly, they should be able to obtain a sense of accomplishment and forward momentum from their role and career, as Gen Y see accomplishments as the steppingstones to success. Without this, Gen-Yers feel as though they’re spinning their wheels.
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